Motorhome and caravan market is growing despite the corona crisis
The global motorhome and caravan market is on the rise: according to Marketwatch, the compound annual growth rate (CAGR) is expected to reach 7% in the period 2019 to 2025. This year alone, the market appears to be heading for sales of $ 42 billion. One of the reasons for this expected growth is the increasing popularity of camping among millennials. As a result, the commercial use is also increasing: there are more and more private rental companies offering motorhomes and caravans to this new target group. Another cause of the explosive growth is the outbreak of the corona virus. The corona crisis makes motorhomes and caravans extra attractive because they are self-sufficient, which makes a visit to, for example, the toilet building unnecessary. In this way they offer a reliable and personal way of traveling. They are also the safest alternatives to other means of transport, because measures such as social distancing can be properly observed. In addition, a camper or caravan makes it possible to go on a road trip as a safe escape from sitting at home for a long time.
In the Netherlands, the number of motorhomes and caravans has also grown enormously since the start of the corona crisis. Trade association KCI reports that 3 percent more caravans and 17 percent more motorhomes were sold than last year. This is a total of about 7100 caravans and 2400 motorhomes. There are now 427,000 caravans and 139,500 motorhomes in the Netherlands, a number that will only grow in view of the current trend. Not only the corona crisis contributes to this: the figures show that the Netherlands is still a real camping country. Of the 5.4 million caravans and motorhomes in Europe, 1 in 10 has a Dutch registration number. The Netherlands is also the country with the most caravans and motorhomes per 1000 inhabitants. Especially the number of motorhomes is steadily increasing and the Netherlands seems to be catching up with motorhome ownership. In our neighboring countries Germany and France there are almost as many motorhomes as caravans.
According to the KCI, the turnover in the Netherlands is now 2.3 billion euros per year. Most of this turnover is achieved in the autumn, because most campers order a new motorhome or caravan to receive it in the spring. The European camping leisure now accounts for 55 billion euros a year. If the current trend continues, this number will only grow.
Sources: Ton Voermans for Het Parool, October 4th 2020
Marketwatch, August 24th 2020